TechTarget acquires 2020Software

Rafat Ali is reporting that TechTarget has acquired 2020software.  2020 is a software comparison and demo site, primarily targeting the SMB market.

This acquisition would complement TechTarget's current offerings, with BitPipe focused on the higher end, and 2020 for smaller businesses.

According to VentureWire, via Rafat, TechTarget paid in the "eight figure range".  VentureWire also adds that TechTarget CEO Greg Strakosch said that they would likely file for an IPO within the year.

The lead generation market continues to be a hotbed of activity, with KnowledgeStorm and TechTarget vying for the IT market.  I would anticipate seeing rollups among lead gen companies in other market segments as well.