SEM provider Spannerworks has released a free eBook entitled What Is Social Media?
The eBook, while brief, is a pretty good introduction to social media for novices. It provides quick overviews of five major categories of social media:
- Social Networks
- Content Communicies
The descriptions are high level - this is not aimed at the TechCrunch community. But, if you're new to social software, or if you're trying to get management buy-in to some of these concepts, it's a quick and useful read.
The eBook was written by Antony Mayfield, Head of Content and Media for Spannerworks. Antony is listed as a contributor to the Spannerworks blog, SearchSense. Surprisingly, the blog is fairly sparse and doesn't show off much in the way of social software. But, this is a new practice for Spannerworks, so we'll have to give it some time to see how they grow it. And, any eBook that links to the Joy Division/Missy Elliott mashup Love Will Freak Us can't be all bad.
You can download the eBook for free at Spannerworks.