Danny Sullivan to launch Search Engine Land

Danny Sullivan, search engine guru and longtime editor of Search Engine Watch (acquired by Incisive Media this summer), has announced the formation of his new blog platform to be entitled Search Engine Land. 
While the name may conjure images of "Toto, I don't think we're in Sunnyvale anymore", the content itself will surely be top notch (and, let's face it, the available domains which include the term "search engine" are pretty limited by now).  Danny has partnered with "Paradox of Choice" author Barry Schwartz and SEW alum Chris Sherman to write content for the blog.
The official launch will be December 11.  In the meantime, if you can't wait to read Danny's thoughts, you can see his personal blog, Daggle (I especially like the Stonehenge pictures).
Best of luck to Danny, Barry and Chris with their new venture.