At SIIA, Hoovers today announced the acquisition of social networking software provider Visible Path. In conjunction with the acquisition, Hoovers announced the official launch of Hoovers Connect, which leverages Visible Path technology within the Hoovers environment. The product had been in beta for the past year.
Visible Path monitors a user's email to identify the paths of influence within their social network. Hoovers Connect leverages those networks so that a user can click on a target company and see the various paths within their social network which they could use to reach that company.
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