Each panelist had 3 minutes and 3 slides with images and no words to describe their business.
- We do heavy lifting; we help track where your content appears anywhere on teh Internet
- We help customers look at the entire internet to put your content out; we are the harvester; we allow you to see how your content is being used, whether there is commercial value being generated, and whether there are links back to your site.
- Why we're innovative - we make lemonade out of lemons. The changes in the content industry
- We're a content company - license & aggregate all sorts of biz info and resell it to financial svcs, mgmt consultants and accounting firms; we make money in 2 ways: we resell it on a transaction basis and we also package it
- In essence, we're a packaging company of all this content in variety of different ways.
- Innovation: we get our ideas from our customers; also, we try a lot of new things. How can we apply new technologies?
- Collect key concepts and put them into a fingerprint to be able to show the key concepts within a long document
- What we do - we shine a bright light into information; we can show you who are the subject matter experts in a given area; we also can show the emerging trends that may occur in the future - leads to hypothesis generation (show co-occurring concep ts)
- Innovative because "we make scientists happy"; we save them time
Strategies for innovation:
Lisa: If you were addressing 100 CEO's in the information industry on innovation, what's your top starting point for innovation?
Steve: Many companies are sitting on a wealth of assets that they're not doing anything with. Rather than creating from scratch, we find lots of great opportunities by leveraging things that you already have.
Jim Brock: watch the social networks as a laboratory; if you can gain visibility into how your users are mashing up your info, you gain insights as to how you should be doing things with your data.
Lisa: How do you define innovation?
Steve: it's sort of like pornography; you can't really define it but you know it when you see it. We focus on how we might solve a particular customer problem.
Jim: We had a recent discussion around this. It has to be something non-obvious. But, it could be something non-technical. It could be administrative, legal or something else.
Lisa: Where do you get the ideas (aha moments) for your business?
Steve: most of our ideas come from the customers; we try to synthesize what customers are doing. It's not an "in the shower" aha moment. It's more that we synthesize things from multiple customers.
Lisa: Once you identify something, how do you get it out the door? Do you dedicate people, money, time?
Darrell: You need to have a champion, then you need to set a plan in place for development, then work with a user-centered design group.
Jim: For me, it's people & machines. How many people are on something; how much of their time is dedicated to it and how many machines are working on it.
Lisa: It's hard to get people to be innovative. What do you do to encourage innovation?
Steve: we try to get as many of our employees out of the office as is possible. It's hard to be creative when you're in your comfort zone in our office.
Darrell: We have the opposite problem. We have a lot of innovative people that generate lots of ideas but we have to narrow them down.
Lisa: Name a company you aspire to, outside of your industry
Steve: Evan Williams, who invented Twitter; you take something that already exists (blogging) and made it smaller by limiting the number of users.
Jim: LinkedIn; I go to it every few weeks and always find it interesting
What are your New Year's Resolutions for your business?
Jim: we have to get as close as possible to the customer. For us, it's about opening the API up to the customer.
Steve: similar in terms of speaking with more customers; but for this years it's more getting out of our sweet spots to find prospects who have similar problems to our customers
Darrell: Goal is to be in the top 100 institutions in the United States