Dow Jones has acquired business intelligence technology company Generate, Inc.
Generate, led by identical twin co-founders Tom and Darr Aley, is among the leaders in harvesting web content. They have been able to productize and monetize this capability, where others like ZoomInfo, have struggled. They combine this with semantic analysis of text, to identify business events, which trigger alerts.
Combining Generate with Factiva Salesworks, should create a competitive sales intelligence application. Dow Jones has strong market penetration and many feet on the street; with this improved technology and content, they should make strong inroads into this market.
Congratulations to Tom and Darr, Debbie Perry and the entire Generate team.