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April 02, 2008

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Samidh Chakrabarti

Hi Barry, I've been reading your blog for the last several months and wanted to tell you that I think it's one of the most intriguing ones out there. Particularly the "Content Companies That Matter" series. In the face of the "techcentricity" of most blogs, I'm glad that you are thinking critically about whether "Content is (still) King" in the digital age.

Regarding this post, I wanted to chime in and get your thoughts on how well most of these major media companies have done with their tech-oriented acquisitions. The record, in my mind, is mixed. For example, Nielsen has done a masterful job of integrating BuzzMetrics into their operations, whereas Conde Nast seems to be very tentative in integrating Reddit.

It suggests two questions in my mind: (1) What kinds of tech acquisitions are truly synergistic for content companies? and (2) How can these content companies overcome the "innovator's dilemma" of embracing their tech acquisition's business models, which often involve free content in lieu of subscriptions. Curious whether you had a viewpoint?

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