Last week, Technorati wrapped up its 2008 State of the Blogosphere study. Part 4 of that study focused on blogonomics. According to the study:
Of course, any calculation of average is swayed by those at the high-end and I suspect that's even more so in this study. The study notes that the median for this same group was just $22,000 per year and my guess is that a number of participants may have "rounded up" their estimates.
My takeaway from the study is that there remain a handful of "professional" blogs and blog networks that are generating strong page views and reaping the rewards with CPM rates comparable to other websites. This makes sense as many of these are simply an online version of what might have been a magazine were it launched ten years earlier. For aspiring bloggers the reality is that you're more likely to earn beer money than to be able to quit your full-time job.
