Newsonomics author and Outsell analyst Ken Doctor provided the Wednesday morning keynote at the SIIA Information Industry Summit.
Ken looked forward five years to 2015 to discuss what we might see. He's created his Laws of Newsonomics, including:
- Make it Social (Social, Mobile & Video are coming together - the new Trifecta. How publishers bring these three together will dictate their success.)
- The "digital dozen" will dominate: a dozen or so multinational, multi-platform media companies
will dominate global news and information. The focus for these companies will be scale - in order to reach their share of the 900 million English language speaking people in this world.
- Aggregation: the aggregators will get disaggregated, then re-aggregated. For example, AOL (NASD: AOL) is launching its new TV product (4th effort), where it will license content from Disney, CBS, etc, then compete with the cable companies. Similarly, Google has launched the Nexus One in an effort to compete with duopoly of Verizon (NYSE: VZ) and AT&T (NYSE: T)
- Analytics-driven content is thriving. AOL, working with Seed.com now has 5,000+ writers who monitor search activity, then quickly create content based upon trending searches. The wall between editorial and publisher has come down. Example of Examiner.com, who have "hired" 25,000 writers who are paid $2-5 per post, and are now a top-30 website, in terms of traffic. They use a "pyramid' system, under which "examiners" are paid a referral fee to bring on other examiners and to bring on advertising sponsors.
Newsonomics will be available February 2. I will post a review shortly.
The digital dozen, as they stand
