I’m thrilled to announce the launch of Content Matters llc, a consultancy aimed at helping publishers and brands develop and implement effective strategies for delivering content over mobile, tablet and web platforms.
Content Matters will be focused on helping companies develop and implement their strategy in three areas:
- Tablet and mobile. Many publishers and media companies are struggling with the move to mobile platforms. Tablet adoption has outpaced even the most optimistic projections, leaving publishers scrambling. Yet developing an appropriate strategy for tablet and mobile is not simple. Publishers need to develop a clear strategy for their audience, which will drive decisions on platforms, app vs. mobile web and other key factors.
- Content Marketing. The line between publishers and brands is fuzzier than ever. For brands, content is the new form of advertising. At the same time, publishers, particularly information publishers are sitting on top of vast unused assets. Meanwhile, most social media efforts fall flat. A holistic content marketing strategy taps into existing content assets, creates new assets as needed, then uses a mix of traditional online and social media to engage an audience.
- New Product Development. An effective product funnel is the lifeblood of long-term business growth. Yet, for most media and publishing organizations, new products get short shrift, with product teams sucked into a never-ending cycle of product revisions. Even in cases where there is a focus on new products, those efforts are often disconnected from real-world use cases and go-to-market strategies.
Content Matters acts as an extension of your existing team to help you embrace technology and drive new product and marketing ideas.