Over the holidays, my wife was discussing Pinterest with a
few family members.
I found it interesting that she viewed Pinterest as a “recipe
site”. Me, being the social media expert, jumped in -- “no, no, Pinterest is a
platform, like Twitter or Facebook” I explained.
Fast-forward a couple of weeks and looks like in some ways,
my wife was right (as usual). Pinterest this week announced the acquisition of Punchfork,
a recipe aggregator. And I think that
approach makes a lot of sense. Twitter still struggles to help new users
understand what it is and why it’s valuable. Most users simply read, rather
than posting. So, rather than just being a social scrapbook, Pinterest could be
well-served by developing a bunch of verticals and acquiring or partnering for
content.
Other obvious markets to pursue include fashion, home décor,
beauty, autos and travel. Those markets also have potential ecommerce
components, making it even more interesting.
What do you see as the next steps for Pinterest? Who might
their next acquisition targets be?
Over the holidays, my wife was discussing Pinterest with a
few family members.
I found it interesting that she viewed Pinterest as a “recipe
site”. Me, being the social media expert, jumped in -- “no, no, Pinterest is a
platform, like Twitter or Facebook” I explained.
Fast-forward a couple of weeks and looks like in some ways,
my wife was right (as usual). Pinterest this week announced the acquisition of Punchfork,
a recipe aggregator. And I think that
approach makes a lot of sense. Twitter still struggles to help new users
understand what it is and why it’s valuable. Most users simply read, rather
than posting. So, rather than just being a social scrapbook, Pinterest could be
well-served by developing a bunch of verticals and acquiring or partnering for
content.
Other obvious markets to pursue include fashion, home décor,
beauty, autos and travel. Those markets also have potential ecommerce
components, making it even more interesting.
What do you see as the next steps for Pinterest? Who might
their next acquisition targets be?
