I found it interesting that she viewed Pinterest as a “recipe site”. Me, being the social media expert, jumped in -- “no, no, Pinterest is a platform, like Twitter or Facebook” I explained.
Fast-forward a couple of weeks and looks like in some ways, my wife was right (as usual). Pinterest this week announced the acquisition of Punchfork, a recipe aggregator. And I think that approach makes a lot of sense. Twitter still struggles to help new users understand what it is and why it’s valuable. Most users simply read, rather than posting. So, rather than just being a social scrapbook, Pinterest could be well-served by developing a bunch of verticals and acquiring or partnering for content.
Other obvious markets to pursue include fashion, home décor, beauty, autos and travel. Those markets also have potential ecommerce components, making it even more interesting.
What do you see as the next steps for Pinterest? Who might their next acquisition targets be?
PS - here's the recipe for that French Onion Soup Grilled Cheese. Looks like the perfect winter comfort food, doesn't it?