The speed in which mobile and table computing are overtaking the desktop is unprecedented. According to Deloitte, more than one in five Americans own a tablet device. And every day, new vendors and agencies come along pitching products and solutions. The result for most publishers is confusion.
In speaking with colleagues at Newstex, I learned that they were seeing the same confusion among many of their customers.
So, working closely with the Newstex team, I've authored a new eBook, The Publisher's Guide to Mobile and Tablet Development, which is currently available for free download.
The eBook starts with strategy, exploring 7 mobile content business models, noting that many publishers overlook new revenue opportunities on mobile. From there, it aims to demystify much of the mobile landscape, helping publishers understand the differences in platforms and providing tools to simplify issues like the app vs mobile web decision.
The last half of the book provides an action plan to help publishers implement their mobile strategy. Examples and case studies are provided throughout to help you understand the decisions made by other publishers - and their implications.
Whether you've already launched multiple iPhone, iPad and Android apps or are just trying to move past the hype and understand the mobile content space, this eBook provides quick and valuable insights. Download your free copy here.
A special thanks to Tom Shultz of Creative Attitude for his terrific design work.