Last night, Flipboard 2.0 was released.
The new version includes a curation platform that allows anyone to create a Flipboard "magazine" by curating content and sharing it with others. Here's Tech Readings, a Flipboard magazine I've created this morning.
The user interface couldn't be easier. From any article, simply click the + icon and add it to your magazine.
For the avid RSS reader/curator, this is a great new tool. Against the backdrop of outrage at Google dropping Reader, I realized that between most of my content consumption comes via Twitter and Flipboard these days, with Reader a distant third. With this new curation tool, Flipboard should become an even more important tool for me.
Yet I think the real opportunity for Flipboard will come with brands. As brands move into the publishing space, there's tremendous opportunity for them to create custom magazines for niche communities, using proprietary content, curated external content, or, ideally, a blend of both.
And this potentially creates new revenue opportunities for Flipboard. A professional version of the curation platform might allow brands to have some control over layout, to include their own branding and to package it up as their own branded app.
Those capabilities could also be of interest to publishers and informal curators within the enterprise.
Flipboard has delivered a great reading experience since its launch. There's an opportunity for them to create a similarly great experience for curation and publishing. I'm excited to see how brands and publishers begin to experiment with these new tools.