For the longest time, semantic technology has seemed more hype than reality, more future than today. Well, that’s not really the case. Publishers have been tapping into semantic technologies for more than ten years.
Wednesday, the SIIA will be sponsoring a half-day event focused on exactly that:
Driving Revenues with Semantics: How Semantic Technologies Boost ROI for Digital Media Companies
Evan Sandhaus of the NY Times R&D Labs will provide the opening keynote.
The afternoon event will do a deep dive into two areas where publishers are leveraging semantic technologies: semantic advertising and content enrichment. The semantic advertising panel features speakers from Peer39, MediaMath and AppNexus, who will share case study examples of ways in which publishers and ad networks are increasing the value of their existing inventory.
I will moderate the second session, focused on generating new revenues through content enrichment. I’m thrilled to have three great panelists, each of whom is using semantic technology in a different space:
- Hitesh Chitalia has been spearheading use of semantic technology at various business units of McGraw-Hill
- Stewart Wills, of AAAS.org, publisher of the journal Science, has just recently begun a project that leverages semantic tagging, both to improve internal editorial processes and to enable better content discovery.
- Ken Judy, of Simon & Schuster, a pioneer in the ebook space, have begun to use semantic technology to improve discovery.
Daniel Mayer, of Temis, will then provide a quick overview of how content enrichment can be applied to improve search, navigation and knowledge discovery.
And then... COCKTAILS and networking.
I hope to see you there.