Last year, Alacra introduced Alacra Pulse, with the initial
focus on Street Pulse, a free service
which tracked analyst and blogger comments on companies, culling information
from traditional and alternative web-based sources.
The initial response to Street Pulse has been positive, and
we’ve been hard at work expanding the product offering. Tomorrow, we’re officially launching PulsePro, a
new version of Pulse, aimed at the professional investor and business user.
PulsePro adds three additional Pulse events to the existing
Street Pulse:
- Deal Pulse spotlights M&A rumors, announced deals and
“deal ideas”
- Chief Pulse captures comments by C-Suite executives
- Weak Pulse identifies distressed company events such as debt
restructuring, layoffs, downgrades and potential bankruptcies
And, FOR THE NEXT 30 DAYS, we are having a FREE open access
period, where anyone can use the full PulsePro at http://pulse.alacra.com.
PulsePro offers users the ability to create portfolios and profiles and
to receive email and Blackberry alerts on companies, people and topics
of interest. It also offers two free email newsletters. One covers
M&A Ideas and Rumors; the other covers Upgrades and Downgrades by
sell-side and rating agency analyst. There are global and European
versions of each, and you can sign up for them here: http://pulse.alacra.com/newsletter-signup.
Through the open access period, PulsePro subscriptions are available at a
special introductory rate of $995 per year, with significant multi-user
discounts via http://pulse.alacra.com/subscribe.
PulsePro drives Idea Generation and Current Awareness.
For investment bankers, professional services executives,
wealth management and business development professionals, idea generation is
all about providing reasons to call a prospect or customer.
From a current awareness standpoint, PulsePro ensures that
users don’t miss key market-moving events on their customers and
prospects. Or, as one of our clients put
it “I can’t know everything, but I never want to look like an idiot”.
PulsePro has many other potential applications. The Wall Street Journal today wrote about how PulsePro analyst sentiment feeds may be used as input for algorithmic trading.
At its core, Alacra Pulse takes a “less is more” approach to
information aggregation. We’ve heard from our customers that the typical “boil
the ocean” method of mining hundreds of thousands of sources just doesn’t work.
So, we’ve focused our efforts on identifying just the critical information our
customers want, taking a four-pronged approach:
Curation: There aren’t 100,000 blogs that
matter, from a business perspective. There probably aren’t 20,000. So, the
first thing we do is use Alacra editors to carefully identify the right
sources. Today, Alacra Pulse includes roughly 3,000 sources, half being
traditional media (NYT, WSJ, the Guardian, the Telegraph, MarketWatch and
more); the other half being a hand-selected group of influential blogs. These
blogs cut across a wide swath of industries but all provide breaking news
and/or deep analysis and commentary. Blogs include Pharmalot, Business Insider,
Green Stocks Central, Flightglobal, Mashable, and blogs from industry analyst
firms like Forrester, Gartner, Yankee, NPD and more.
Event detection: in separating the signal from
the noise, it’s not enough to limit the number of sources; you still need to
discern impactful business events from simple mentions of a company. If I’m
tracking Bank of America (BAC:NYSE), I need to know if Moody’s puts them on
credit rating watch, but I don’t need to know that they open a new branch
somewhere. Using state of the art semantic technology, Alacra Pulse detects and
spotlights impactful, market-moving business events.
Tagging: Matching company names is a fairly
trivial task for any information retrieval system. Unfortunately, relying on
simple name matching isn’t good enough. It generates false positives (Apple,
Inc. vs. the fruit) and misses a high percentage of mentions. Alacra leverages
semantic tagging technologies, combined with our existing knowledge base, to
generate superior results. In our knowledge base, we have deep information
about companies. We know alternate names (e.g. Woolies = Woolworths plc; Kirk
Kerkorian = Tracinda Corporation), products (iPad=Apple) along with numerous details about company location, executives, competitors and partners. Together, these allow us to tag companies at a much higher level of accuracy than off-the-shelf tools.
Editor review:
While state-of-the-art technology drives Pulse, we know that technology
alone is not enough. We employ editors to review the tagged results to ensure
overall quality.
I invite you to
try Alacra Pulse for free through April 15 and welcome your feedback in the comments