CBS Acquires Wallstrip
In the emerging new model for talent acquisition for Hollywood and the Networks, CBS has acquired video blog Wallstrip for $5 million.
According to TechCrunch, the goal of the acquisition was to acquire the talents of Wallstrip host Lindsay Campbell.
For those who haven’t watched it, Wallstrip is a compelling webcast, using humorous skits to explore the value of potential stocks. My personal favorite Wallstrip piece is their take on Salesforce.com, a la Glengarry Glen Ross. Campbell is a compelling performer and the outtakes at the end of each
piece are always fun. Wallstrip was initially launched last October and has developed a small cult following.
The $5M price may be a bit high, considering Wallstrip’s narrow audience today, but it’s becoming clear that YouTube and Webcasts are the place to discover emerging talent. CBS should see a strong ROI on this just by having a team in place that understands how to leverage this platform.
UPDATE: Fred Wilson, one of Wallstrip's angel investors, shares his perspective on the Wallstrip story.
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