...from a marketing best practices standpoint
That's a quote from Anne Holland who has spent the past 15 years analyzing what makes ecommerce sites work.
Anne's new company, Subscription Site Insider, is hosting a free webinar this Thursday focusing on how newspapers can make their paywalls suck a little less. Or, as she tells it:
A few changes and they would make 25-150% more sales.
It's obvious that paywalls are coming, although we're already seeing some (Newsday, Editor & Publisher) start to come down. The next few years will be full of experimentation. If you're considering a paywall, you should invest an hour in this best-practices-focused webinar.
How to grow paid content profits - practical instructions
The webinar is being put on in conjunction with the Newspaper Association of America. And, it's FREE - just like most of their news sites are (well, for now, anyway).
