With this posting, I begin a list of the Fifty Content Companies That Matter. First, to answer a few questions that may have popped into your head:
1. Says whom? That’s an easy one. It’s a list of the 50 (or so) companies which I believe are having an impact on the content industry. The list is based solely upon my opinions, although I welcome posting or emailing of comments, feedback and suggestions.
2. Based upon what? Again, this is a largely subjective set of criteria – but will reflect my opinion as to which companies are demonstrating innovation either technological, sales & marketing, business model or otherwise.
3. What types of companies will be included? The list may include “traditional” media companies, e-business/e-commerce content companies, enabling technologies and others impacting the way that content providers deliver and content users consume information. It may include both b2b and b2c content, although due to my focus areas it is likely to emphasize the b2b world.
4. Is this a ranking? No, it’s a list. So, the order in which they appear should not be construed as any measure their impact on the content market.
In other words, I will use this list as a means to recognize innovators in the content industry and to share my thoughts on the potential impact of their efforts.
Any good list should be somewhat controversial, so please don’t be shy with posting or sending comments and suggestions. Thank you!
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