Developing and managing an effective digital media strategy is more complex than ever before.
In the early days of the web, your digital strategy was a website. Today, digital strategy encompasses a vast array of interdependent areas:
- Business Model
- Free, paid or a hybrid variation (freemium)
- Website Strategy
- Discovery: SEO/SEM
- Engagement and conversion
- Mobile/Tablet Strategy
- Which platform(s) to focus on?
- Pricing models for mobile
- Partnering with platform/app providers
- Social Media Strategy
- Which platforms matter in your market (Twitter, Facebook, FourSquare, LinkedIn, Quora)?
- How will you engage your users?
- What social tools should you bring to your own site?
- Is gamification a fit for your business?
- Content Intelligence
- Semantic tagging
- Taxonomy development
- Business Development & Partnering
- Analytics & Benchmarking
Content Matters can work with your team to develop appropriate digital media strategies, either on a project, staff augmentation or long-term engagement basis.
For more information, contact Barry Graubart at barry-at-graubart-dot-com or call 917 584 7063.
