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Well, it didn't take long for new CEO David Calhoun to make an imprint on VNU. The Dutch publisher has decided to drop the VNU name, adopting instead the name of its leading brand, Nielsen.
The move makes a lot of sense. The VNU name has never been part of the branding, with each business unit retaining its own identity (AdWeek, Billboard, Hollywood Reporter, etc). Meanwhile, the Nielsen name is a compelling brand in the e-media space, with its NetRatings, Buzzmetrics and AC Nielsen products.
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