I probably get asked more questions about Twitter these days than virtually any other topic. How does it work? Why do you use it? Is there a business case for Twitter? Not a day goes by without me getting these types of questions. At the Information Industry Summit this past January, there were about a dozen of us tweeting the conference, and numerous people stopped by to understand more about what we were doing.
In an effort to answer some of these questions, I'll be moderating an SIIA brown bag lunch on Wednesday, April 22. We'll start with a brief overview for Twitter newbies, then move to a panel discussion which will focus on tangible, practical applications for Twitter for business.
We've got a top-notch panel including:
Jake Harris, Senior Architect at New York Times Digital. The headline twitter account for the New York Times has more than 280,000 followers today. That's more than a quarter million people who have signed up to receive tweets of NYT headlines. Jake, who authors the Open blog on nytimes.com, recently gave an internal talk at the Times to help their staffers better understand Twitter. If you're looking to understand how traditional publishers can leverage social media, you'll want to hear Jake's insights.
Phil Pearlman, Director at StockTwits. Interested in how to leverage Twitter for lead generation or to develop a community? In just months, StockTwits has built from scratch a community of 20,000 active investment traders, all through word of mouth on Twitter. In the coming weeks, StockTwits will be announcing some advanced services they will be able to deliver to this community. Phil will share with us his experience in building an audience for pennies leveraging Twitter.
Sarah Austin, founder of Pop17, a daily 2-3 minute video cast that focuses on what she describes as the cultural phenomenon of online micro-celebrity. Sarah Austin was one of the first live streaming, life-casters popularized on Justin.TV and now hosts a weekly live show in conjunction with Pop17 at Mogulus. Sarah works with sponsor Real Time Matrix, helping brands understand how to work with social media.
The brown bag will be held Wednesday, April 22, from 11:30am - 1:30pm at the McGraw-Hill Building in New York. It's free for SIIA members and $50 for non-members. This event is sure to book up fast, so reserve your spot now.
