BlogBurst is a new service to syndicate blog content to mainstream media outlets. Created by Social Software provider Pluck, Blogburst will distribute content from select blogs (Blogburst is by invitation only) to the online sites of newspapers and other traditional media.
Blogburst receives licensing fees from the newspapers it sells the content to. Initially, bloggers receive no compensation, but gain wider exposure. According to Search Engine Journal, Pluck plans to compensate bloggers once they finish the beta period.
So, is it worthwhile for bloggers to participate? I'd say so. Prior to Blogburst, one of my Content Matters posts was picked up by the WashingtonPost.com and generated a nice spike in traffic. Most bloggers today are more focused on exposure than on revenue, so syndication is a positive. Conversely, as Darren Rowse of ProBlogger points out, you have to be OK with the idea that your syndicated posts may show up higher in search results on a partner site than on your own. I have begun to syndicate Content Matters on Blogburst, but that's a decision each blogger will have to make for themselves.
For more takes on Blogburst, look at BlogSEO and of course, TechCrunch, who hosted the party where Blogburst was announced.
As you post about content syndication and content exposure I thought you might want to know about StepWebZ.com (http://www.stepwebz.com). I am one of the co-founder so if you want to discuss with me about the solutions we offer to webmasters, bloggers and publishers you can contact me.
Regards
Rodolp S
Posted by: Rodolp S | February 21, 2006 at 11:21 PM