Danny Sullivan, search engine guru and longtime editor of Search Engine Watch (acquired by Incisive Media this summer), has announced the formation of his new blog platform to be entitled Search Engine Land.
While the name may conjure images of "Toto, I don't think we're in Sunnyvale anymore", the content itself will surely be top notch (and, let's face it, the available domains which include the term "search engine" are pretty limited by now). Danny has partnered with "Paradox of Choice" author Barry Schwartz and SEW alum Chris Sherman to write content for the blog.
The official launch will be December 11. In the meantime, if you can't wait to read Danny's thoughts, you can see his personal blog, Daggle (I especially like the Stonehenge pictures).
Best of luck to Danny, Barry and Chris with their new venture.
Although I've followed Danny since 2000 I really didn't get his genius until I wrote an article for Andy Beal's SEM Scholarship contest. My first paragraph says it all.
Back in the 20th century Danny Sullivan, a guy who seems to get ‘it’ long before most of us know what ‘it’ is, wrote about sem seo certification in an article entitled “Promoters Call For Certification”. In that article he describes an open letter from Beyond Interactive, Mercury Seven, US Web and Web Ignite to the major search engines. These four firms were calling for the establishment of a certification program for optimization professionals from the search engines. After Danny gave his reasons why he believed certification wouldn’t be viable, he added, “Given this, it may make sense for the major search engines to consider experimenting with the GoTo model and accept paid links, especially for competitive terms.”
Practical tip #1 – Whenever Danny Sullivan speaks, listen, whatever he writes, read.
Emphasis added, I'm sure he'll have a lot of readers.
Posted by: David Temple | November 17, 2006 at 04:49 PM