The second previews panel focused on emerging companies in the Content Delivery space. Guy Nouri, CEO of video publishing network Dragonfly, led off with a demo of their hosted solution for enterprise delivery of multimedia content.
Neal Goldman, CEO of Inform Technologies, provided an overview of their platform for tagging unstructured content. The technology uses semantic tagging to identify topics, companies, persons, industries, places and products within an article. The tagged content creates “Smart Links”, embedded links and topics, each of which generates a new search. For publishers, this approach creates more content for SEO and additional click-throughs within their site. Inform is in use by the Washington Post, ComputerWorld, Answers.com and other leading content providers.
Next up was Robert Levitan, CEO of Pando Networks. Pando is a P2P network for distribution of large media. You can think of Pando as Skype for video. Levitan and Pando have applied a freemium model. They have a free downloadable client and offer 1 GB of free space for consumers. That approach has helped them gain more than 3 million installed users to-date, with 250,000 new users per week. Their plan is to grow the business through advertising, premium services and technology licensing.
For more coverage of the SIIA conference, monitor the blogs of Larry Schwartz, John Blossom and Rafat Ali at PaidContent later this week.
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