About a year ago, David Meerman Scott released a free e-book called "The New Rules of PR". He posted it to his WebInkNow blog as a free download.
It became an overnight viral marketing success, with more than 15,000 downloads the first week and more than 150,000 downloads over the course of the past year. For those who haven't read it, the New Rules describes how smart companies are using press releases to reach consumers directly, rather than as a means of attracting traditional media attention. Web practitioners have become skilled at leveraging SEO-rich press releases to drive traffic to their sites.
David has just released an updated second edition of the e-book, also available free at his blog. And, of course, since David follows his own guidance, there's a press release describing the new version. The second edition includes a forward by David McInnis, CEO of PRWeb (a Vocus company). This version also features a snazzy new color cover as you can see above.
David has also posted a link to the presale of the companion hardcover book, due this spring. In addition to having an even snazzier cover, the book will include a number of case studies, some of which have been previewed on David's blog in recent months., like this one on CruiseCompete. If it's anything like his previous book, Cashing In With Content,it's sure to be a practical and relevant read.
Posted by: |