Yahoo acquired MyBlogLog yesterday in a $10M deal that's been rumored since late last year.
The acquisition adds to Yahoo 's presence in the social software space, while also providing some new capabilities for advertising on blogs.
At its most basic, MyBlogLog is a social networking application that allows users to create a profile and take that profile with them to various blogs, "joining" them. You've probably seen photos of recent readers on Content Matters and other blogs. These are readers who have active MyBlogLog profiles. Once you join a blog community, you can view the profiles of other members and see what other communities they are participating in. It's a pretty compelling way to discover relevant content you might not be aware of.
The other side of MyBlogLog is the statistics they provide to the participating blog sites. You can easily see how many visitors you've had, how they got to your site and what they've clicked on once they got there. It's not the full metrics you'd get with HBX or even Performancing, but it's a nice snapshot. You can even get a view of what other pages (on other participating blogs) your community members have visited. It's sort of like a private Digg just for people with like interests.
As they've done with Flickr, Delicious and others, the initial plan is for Yahoo to keep MyBlogLog a standalone entity. On day one the only change you'll see is the ability to login with your Yahoo ID, rather than creating a separate ID. Over time, they will further integrate it with their other social networking applications.
In the meantime, you can join the Content Matters community to test it out.
For more on MyBlogLog, see earlier reviews from TechCrunch, ContentMatters and A VC.
For more on the acqusition, see posts by Om Malik, Search Engine Land and Rafat.
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