Hitwise - Dog Bites Man press release
Headline from an email press release sent out by Hitwise today:
Hitwise: Google Dominates Search in November
And people wonder why email open rates are dropping.
Someone at Hitwise (or their PR shop) needs to get & read a copy of David Meerman Scott's "New Rules of Marketing and PR". Heck, even the old classic Ogilvy on Advertising would tell them they need a more compelling headline. Oy.
yikes!!
Posted by: david Meerman Scott | December 12, 2007 at 05:58 AM