Content Matters

I was thrilled that MarketingSherpa selected the Alacra Store as the subject of its latest case study, entitled "How Pay-Per-Article Option Tripled Revenue for Subscription Site". Those in marketing or eCommerce have come to rely upon MarketingSherpa's case studies for insights and real-world examples of successful online marketing.

The case study looks back at the brief history of the Alacra Store and documents its growth, particularly the strong growth of the past year. The article also provides a look at the overall platform that Alacra has launched in order to fuel future growth of the Alacra Store, including our Research Recap blog; Alacra Content Marketplace, the infrastructure to scale our integration of new content sources; and the Premium Content Ad Network, our just launched affiliate program that connects content with readers of financial blogs and websites. 

The case study was well-written and accurately depicts the steps that were taken. However, I'd like to make one small correction to the record. The writing style of the MarketingSherpa case studies tends to attribute all of the efforts to a single individual. In the case of the Alacra Store, it was clearly a team effort. I'd like to recognize a few of the indivduals who have been responsible for building the Alacra Store into what it is today - Jarid Lukin, Ron Waksman and Tony Bruni, among others, deserve the recognition for their efforts.

The full Alacra Store case study is available on the MarketingSherpa site.