Demand Media Acquires Pluck
Blog syndication platform Pluck has been acquired by Demand Media, a domain name acquisition company led by Richard Rosenblatt, former MySpace chairman.
Pluck is best known for its Blogburst syndication network, which syndicates blogs out to mainstream media outlets such as Reuters, USA Today, Rodale, Washington Post and others. Reuters was also an investor in Pluck, investing $7 million in late 2006.
Demand Media is an amalgamation of seemingly unrelated web properties including the Lance Armstrong partnered Livestrong.com, ExpertVillage.com, GardenGuides.com and GameDelight.com. Demand is also a domain name registrar, focusing on the .tv domain. Demand Media has raised over $320 million to-date, with their latest round of $100 million last fall.
While terms of the deal were not made public, TechCrunch reports the price tag was $75 million cash and notes that Pluck revenues are about $10 million.
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