TechTarget delivers leads
John Blossom, at Shore Communications, has written an interesting article on TechTarget.
TechTarget, a company scheduled to be profiled in Content Matters in the near future, is a lead generation firm which competes in the same space as KnowledgeStorm, one of my 50 Content Companies that Matter.
John's piece comes just after TechTarget announced its 2005 revenues of $70M, up 168% from 2004, through a combination of acquisitions and organic growth.
The lead generation space continues to exhibit great strength, though content companies looking to simply put a new front end on their content won't make the cut. As Shore analyst Janice McCollum points out, "Essentially, through its qualifying process and the LeadPRISM tools, TechTarget serves as an outsourced prospecting, qualifying, and tracking process for vendor sales departments." The success stories in lead generation come from companies that have either embedded themselves into their customers workflow, or even better, replaced that workflow.
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