Content Matters

I was pleased to note that among the speakers at an upcoming conference are two companies previously profiled in the "50 Content Companies that Matter".

The conference, entitled "Selling Subscriptions to Internet Content" is hosted by ContentBiz, the sister company to MarketingSherpa.  There will be thirteen case studies presented during the two-day event (in New York May 8-9).  Among the thirteen are Consumer Reports and Jigsaw, each of which have been profiled here in the past.  Others include Match.com, the NY Times Digital, Hoovers, Reuters and Time, Inc., ConsumerLab, SQL Server Worldwide Users Group, Simply Audiobooks, the Scotsman, edweek and a special "Entrepreneur of the Year" session.

The focus of the conference is similar to that of the ContentBiz site, in that it is case study-based.  I expect it to be full of very useful and practical advice that publishers can apply now. 

Of course, there will also be a networking cocktail reception the evening of May 8th, along with various other activities.

While there are many compelling events this time of year, this one is certainly worth putting on your calendar.  The practical nature of the case studies make this more accessible than some of the more ethereal "future of the content business" events.  If you're a CEO, marketing director or product strategy lead for a content company, you'll find this a valuable investment of your time.