BSEC Day Two
As the sun rises over Camelback, we get set to kick off Day 2 of Buying and Selling eContent.
This morning kicks off with a keynote by Y.S. Chi, Vice Chairman of Elsevier.
Following that is a panel entitled "The Subscription Dilemma: Is it Time to Move On - or Not?" featuring McGraw Hill's Andrea Broadbent, Adam Bernacki of Leadership Directories and Jonathan Lewis of eMeta, moderated by Joe Bremner of Kennedy Information. It should (hopefully) raise issues that make some of the traditional publishers a bit uncomfortable with the long-term prospects for their model.
The morning continues with a look at how premium content can play in the world of SEO and SEM, featuring Congoo's Rafael Cosentino, Matthew Hong of Thomson Gale, David Scott and Pam Springer of ECNext, again moderated by Joe Bremner.
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