Primedia Announces Stellar Results??
To Primedia/K-III alumni, that headline might seem as unlikely as, say "Cubs Win World Series" or maybe "Bush Declares Tax Cuts Have Been Unfairly Regressive". But, there it was, staring me in the face.
Alas, it turned out that the Primedia in the headline was South African broadcaster Primedia, Ltd, not the New York-based content publisher. Well, good show for the broadcaster whose EBITDA rose 28% for the period. And, bad news for those of us still looking for a comeback story for PRM.
Just goes to show you that you always have to read the content and can't trade on headlines.
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