Contest: What's the ROI on Premium Content?
What's the ROI on premium content?
For many organizations, that's a pretty tough question to answer. While workflow applications can generate metrics to show a positive ROI, the business value of the underlying content is often more difficult to measure.
Information Today has partnered with the Babson Working Knowledge Center (part of the Executive Education division of Babson College) in sponsoring a contest on "Improving B2B Content ROI."
The contest - "Improving Content ROI", will be used to collect and identify best practices for improving the ROI of b2b Content. The format of the contest entries will be "stories" describing how organizations have utilized external content to create business results. That might include use of content to support traditional business decisions (product strategy, M&A, etc.), use of wikis or collaborative tools to share content with colleagues, or more.
The winning team will receive iPod Nanos for the entire team (up to 10 people). The deadline for the contest is March 31. You can submit an entry or learn more here.
UPDATE: All who submit stories will also get a FREE copy of the Best Practices Report that comes out of this process. The deadline is coming up soon, so submit your stories today.
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