Newstex Introduces BlogAlerts Service
News aggregator Newstex today announced the introduction of an alerting service for blogs. Last year, Newstex introduced Blogs on Demand, a feed of approximately 1,000 hand-selected blogs focused on various business topics (Content Matters among them).
The new BlogAlerts service expands the Newstex coverage to the larger universe of millions of blogs.
Enterprise users specify topics of interest which automatically generates a list of alerts. The alerts are then tagged by the Newstex engine, identifying companies, tickers, peoples and categories.
According to Newstex CEO Larry Schwartz, "BlogAlerts provide comprehensiveness and accuracy not available through traditional blog search tools" like Technorati and Google Blog Search. "The tagging allows users to set alerts that combine company-specific and topical terms."
Muse Global provides the technology that drives the BlogAlerts service.
Blogs are becoming a more important source of information, adding color and sentiment to traditional news. Newstex has established a strong position in aggregating blog content.
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