Yahoo's Newspaper Partnership
Content Bridges provides great insights into the much ballyhooed addition of McClatchy to the Yahoo consortium.
It's been clear for a while that the individual newspapers have lost the News war to Yahoo! so this partnership makes sense, if only as a way to stop the bleeding.
As Ken Doctor points out, however, that like a marriage, the announcement of the partnership is only the start not the finish line. And there are a number of hurdles to come. Great piece of analysis by Ken.
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