Sun to release earnings via RSS
Via the Newstex blog comes word that Sun has announced their earnings via RSS and the Internet 10 minutes before sending the press release out via PR Newswire.
While that may not sound significant on the surface, it's a major shift in how companies have been taught to comply with Reg FD. This could begin to strike a major blow to the role that PR Newswire and BusinessWire have served as the intermediaries between companies and their audiences. RSS enables companies to push content out to users directly, without the need for a middleman.
Clearly the news suits Newstex well. Newstex, through its RSS aggregation service, can deliver corporate RSS feeds directly, while also providing feeds from PR Newswire and Businesswire.
The full details are available on the Newstex blog and that of Sun CEO Jonathan Schwartz.
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