OfficeMax Drives 20% Drop in Office Productivity
OK, so that's probably an exaggeration. But, I received "Elf Yourself" emails from a half-dozen people yesterday. And, when I went to click through during office hours, I couldn't get past the "Loading" message. Last night, on my free time, I was able to get in without problem, so it's pretty clear that everyone's doing this at work, rather than at home.
So, it's a great campaign by OfficeMax (though I doubt most users will remember which company hosted it). They've simplified user-generated content to make it easy for anyone with digital photos to participate. The ElfYourself site was first introduced last year and got more than 36 million visitors. But this year, the hype seems even greater and they should surpass those numbers. This year, for those who can't get into the holiday mood, they've added a new Scrooge Yourself version.
So, grab a few photos of family or friends and Elf Yourself. But try it during off-hours.
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