Return Path launches "Credit Score" for direct emailers
Email performance management provider Return Path has just launched a new service called Sender Score Reputation Monitor. Return Path's focus is on helping companies ensure deliverability of their email to customers and subscribers.
Return Path has positioned Sender Score as similar to a Credit Score - it's a quantitative measure of a sender's reputation for legitimacy. This reputation data can be used by ISP's to drive email blocking and filtering. Companies with a "good" Sender Score should see their emails delivered successfully to users, while those with bad scores could be suppressed.
Email spam continues to be a large problem. Most of the proposed solutions (from charging emailers to have their mail delivered to requiring senders to authenticate each addressee) are fraught with problems. Return Path's quantitative approach seems well-thought through and balances the needs of both senders and recipients.
For more information on Sender Score, take a look at Fred Wilson's post.
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