Content Matters

Alacra today announced the launch of the Alacra Content Marketplace ("ACM").
ACM is a web-based self-service site that allows content publishers to automatically upload their content for sale via Alacra's institutional and eCommerce platforms (Alacra Premium and the Alacra Store).

Today, Alacra hosts more than 120 premium business databases in its data warehouse.  Each database has been added manually, requiring weeks of developer time.  As a result, there are many premium content sources which we'd love to have, but haven't had the available development cycles to load them.  Alacra Content Marketplace solves that issue.

With ACM, publishers can submit either individual documents through the website or can batch-load massive numbers of documents, tagging them and pricing them as they wish.  That content is then made available to the numerous users of various Alacra products.  Revenues are shared between Alacra and its publisher partners.

ACM is a great way for publishers to increase revenues with little or no downside risk.  Publishers focused on vertical markets can make their content more widely available.  Those which sell content only on a subscription basis can suddenly have access to a transactional, pay-per-view platform without any investment in technology.

More details are available on the Alacra Blog.  Publishers interested in submitting their content via ACM should contact Alacra VP of eCommerce Ron Waksman at ron-dot-waksman-at-alacra-dot-com.