Murdoch Acknowledges Plan to Make Online Journal Free
In a quarterly shareholder update, held in Australia, Rupert Murdoch confirmed the plan to make the online Wall Street Journal free.
"We are studying it and we expect to make that free, and instead of having one million, having at least 10 million-15 million in every corner of the earth."
The plan to make the online Journal free had been expected since the deal was first announced. They will be able to monetize the traffic of an open site to generate significantly greater revenues than their subscription model provides today.
While I'm not a particular fan of Murdoch and News Corp, he certainly will shake things up a bit at the Journal. More timid players like the Financial Times will have to move more aggressively or else they will lose market share in the coming years.
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